- 20% service charge: During these uncertain times, we’re adding a 20% service charge in lieu of gratuity to all guest checks. This fee will be used by the restaurant to cover the additional wages paid to staff and other atypical expenses related to COVID-19.

- Enhanced safety and cleaning protocols: You can learn more about those efforts at fifthgroup.com/clean.

- We’ve gone cash-free: This will help us reduce points of contact between team members and guests.

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Fresh Catches Inspired By Global Coastal Traditions

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Our Food

Visit Lure for an inspired seafood experience served up in a stylish and inviting bungalow that feels shipped from the shore to the heart of Midtown.

Order a dozen oysters on the half shell and a glass of prosecco and enjoy our seasonal, regionally-inspired seafood flavors for an unforgettable dinner.

Fresh catches inspired by global coastal traditions served with style on Crescent Avenue in the heart of Midtown – see what we're serving!

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Executive Chef, Eric Roberts

As Executive Chef at Midtown’s best spot, Chef Eric Roberts leads the kitchen to deliver dishes marked by creativity and quality.

With experience in a range of cuisines including Nava’s Southwestern flavors and The Iberian Pig’s Spanish Tapas, Eric’s eclectic flair with sustainable seafood that pulls from coastal traditions around the world – with delicious results.